Jetour vs Chery: What's the Difference Between the Two Brands?
Confused about Jetour and Chery? Learn how the two brands are related, who owns them, their differences, vehicle lineups, and which brand may be right for you.
Jetour is owned by Chery Automobile, but the two brands serve different markets. Learn the key differences between Jetour and Chery SUVs.
Kamal Haykal
Jetour vs Chery: What's the Difference Between the Two Brands?
Quick Answer
Jetour is a sub-brand of Chery Automobile, one of China's largest vehicle manufacturers. While both brands share engineering resources and technology, they target different types of buyers. Chery focuses on a broad range of passenger vehicles, while Jetour specializes in stylish, value-oriented SUVs designed for younger families and adventure-minded drivers.
Is Jetour Owned by Chery?
Yes.
Jetour is wholly owned by Chery Automobile Co., Ltd., one of China's largest automotive manufacturers.
Chery introduced the Jetour brand in 2018 as part of its strategy to create specialized automotive brands that appeal to different customer segments.
Today, Jetour operates as its own brand with dedicated vehicle designs, marketing, dealerships in many countries, and an expanding global presence.
Why Did Chery Create Jetour?
Rather than selling every vehicle under one name, Chery developed multiple brands to better target different buyers.
Jetour was created to focus primarily on:
SUVs
Crossovers
Family vehicles
Adventure-oriented models
Younger buyers
Value-conscious customers
This strategy allows Chery to compete in several market segments without having every vehicle carry the same branding.
Chery vs Jetour: Brand Positioning
Although the two companies are closely related, they have distinct identities.
Chery | Jetour |
|---|---|
Parent company | Chery sub-brand |
Wide vehicle lineup | Primarily SUVs |
Long-established manufacturer | Newer lifestyle-focused brand |
Global passenger vehicles | Adventure and family SUVs |
Multiple sedan models | SUV-only focus in most markets |
Think of Jetour as a specialized division within the larger Chery family.
Vehicle Lineup Comparison
Popular Chery Models
Chery produces a broad selection of vehicles including:
Tiggo 2
Tiggo 4
Tiggo 7
Tiggo 8
Arrizo sedans
The company serves customers looking for affordable transportation across several vehicle categories.
Popular Jetour Models
Jetour focuses heavily on SUVs.
Its most recognizable vehicles include:
Jetour T2 (Traveller)
Jetour Dashing
Jetour X70
Jetour X90
Jetour X50
These models emphasize bold styling, spacious interiors, and modern technology.
Engineering & Technology
Since Jetour belongs to Chery, many vehicles share:
Engine technology
Vehicle platforms
Manufacturing facilities
Safety systems
Electronic architecture
However, each Jetour model receives its own exterior styling, interior design, suspension tuning, and feature packages.
This approach is similar to how many global automotive groups develop multiple brands using shared engineering.
Design Philosophy
One of the biggest differences between the brands is styling.
Jetour vehicles generally feature:
Larger grilles
More aggressive SUV styling
Sportier body lines
Premium-looking interiors
Adventure-focused appearance
Chery vehicles often prioritize practicality and broader market appeal across both sedans and SUVs.
Global Presence
Both brands have expanded rapidly outside China.
Jetour has grown particularly quickly in:
Middle East
North Africa
South America
Southeast Asia
Central Asia
Chery, meanwhile, maintains a broader international footprint with vehicles sold across dozens of countries.
Reliability
Because Jetour uses many technologies developed by Chery, buyers often ask whether reliability is similar.
The answer is generally yes.
Both brands benefit from Chery's decades of vehicle manufacturing experience.
As with any automaker, reliability can vary by model, engine, maintenance history, and local service support.
For a deeper look, read our guide to Is Jetour Reliable?
Which Brand Should You Choose?
Choose Jetour if you want:
SUV-focused lineup
Modern styling
Premium interior features
Adventure-inspired design
Family-friendly crossovers
Choose Chery if you want:
More vehicle choices
Sedan options
Established global lineup
Wider variety of price points
Frequently Asked Questions
Is Jetour the same company as Chery?
Jetour is a brand owned by Chery Automobile, but it operates as its own automotive brand with a distinct lineup.
Is Jetour made by Chery?
Yes. Jetour vehicles are manufactured by Chery Automobile.
Which came first, Chery or Jetour?
Chery was founded years before Jetour. Jetour launched in 2018 as a dedicated SUV-focused brand.
Are Jetour engines made by Chery?
Many Jetour vehicles use engines and engineering developed within the Chery group.
Why doesn't Chery simply sell everything under one name?
Like many global automakers, Chery created multiple brands to appeal to different customer groups and market segments.
Final Verdict
Although they are closely connected, Jetour and Chery are not competitors—they are part of the same automotive family. Chery serves as the parent manufacturer, while Jetour focuses on stylish, technology-rich SUVs aimed at younger families and value-conscious buyers.
As Jetour continues expanding internationally, understanding its relationship with Chery helps explain why the brand has been able to grow so quickly while leveraging the manufacturing experience of one of China's largest automakers.